Manchester United have agreed a lucrative new deal for Snapdragon to become their new front-of-shirt sponsor.
The logo of the American technology company will replace TeamViewer on the Red Devils’ kits from the start of next season.
United have had German-based software company TeamViewer on the front of their home and away jerseys for the past two campaigns.
But the club confirmed in December it would buy back the rights to the sponsorship deal three years early.
United have now partnered with Snapdragon, part of Qualcomm Technologies, a global partner of the club.
Its processors are used in products such as smartphones, computers, chargers and gaming devices.


Snapdragon donated his own mug to Wrexham after beat the Red Devils 3-1 during a pre-season friendly at Snapdragon Stadium in California during their summer tour of America.
What is the Snapdragon logo?
The Snapdragon logo is a red S shape with dragon features on a white ball.
The design, which has previously been featured in United’s promotional materials, is centrally aligned with the company name beneath it.
The Snapdragon logo will feature on the home, away and third kits of United’s men’s and women’s teams for the 2024/2025 campaign.
A press release from the club read: “Manchester United PLC has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc, which will see Snapdragon branding featured on the club’s famous jerseys.”
What do they pay Manchester United?
United have not yet publicly confirmed the length or financial terms of the deal, but it is believed to represent a world record sum.
According to the evening standardSnapdragon reportedly pays around £65 million per season.
And that trumps the £60m deal Real Madrid struck with Emirates – which was previously the world’s most valuable shirt sponsorship.
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