Man Utd confirm Qualcomm’s Snapdragon as new shirt sponsor

The illustration shows the Qualcomm logo

The Qualcomm logo is seen in this illustration taken May 8, 2023. REUTERS/Dado Ruvic/Illustration/File Photo Acquire license rights

Sept 13 (Reuters) – Manchester United has reached an agreement with U.S. technology company Qualcomm under which its Snapdragon brand will replace the TeamViewer logo as its shirt sponsor from next season, the Premier League club said.

The club did not reveal financial details of the deal, but The Athletic reported that Qualcomm and United had agreed on a contract of at least three years, with the Old Trafford-based team “aiming a deal worth 60 million pounds ($74.92 million) per person.” year”.

United signed a five-year deal with German technology company TeamViewer in 2021 to become their main shirt sponsor, replacing Chevrolet.

However, United said in December that they had reached a “mutually beneficial agreement” with TeamViewer, giving the club the opportunity to buy back the sponsorship rights to the front of their shirt.

It added that it would undertake a targeted sales process in a “normalized market”, having completed the TeamViewer deal at the height of the COVID-19 pandemic.

“Manchester United have agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., which will see Snapdragon branding displayed on the front of the club’s famous jersey,” United said in a press release on Tuesday evening.

“Qualcomm Technologies is already a global partner of Manchester United, promoting its Snapdragon brand.

“As part of the expanded agreement, Snapdragon will become Manchester United’s front-of-shirt partner from the start of the 2024-25 season, and will feature on the home, away and third jerseys of both the men’s and women’s teams.”

United signed a £900m deal with Adidas in July, renewing their partnership with their official kit supplier for a further 10 years.

($1 = 0.8008 pounds)

Reporting by Pearl Josephine Nazare in Bangalore; Editing by Peter Rutherford

Our standards: The Thomson Reuters Trust Principles.

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