EXCLUSIVE: Branding experts warn Rachel Zegler backlash could RUIN Disney’s big-budget Snow White remake and predict executives will have ‘crisis talks’ to win back fans ahead of 2024 release

Rachel ZeglerSnow White’s comments on the upcoming live-action remake of Snow White could have “a huge impact on ticket sales”, branding experts have warned.

The 22-year-old actress received a lot of backlash after admitting she ‘hated’ the original 1937 film and called the script ‘weird’, while calling the Prince character a ‘stalker’.

THE Big budget Disney movie is scheduled for March 2024 and now it has been predicted that the leaders will “have crisis talks” in order to do some serious damage limitation following the negative response to Rachel’s position.

The backlash came after several videos of Rachel speaking negatively about the original film in various interviews last year resurfaced online, where she said of her version of the character, “She’s not going to be saved by the prince. and she will not dream of true love.’

Along with being called a “fake feminist”, some critics accused Rachel of “gaslighting” and a marketing consultant warned that Disney “should be careful how they portrayed Snow White”.

Rachel Zegler’s comments on the upcoming Snow White remake could have ‘a huge impact on ticket sales’, branding experts have warned

Transformation: The 22-year-old actress will play the Disney princess in the upcoming live-action remake

Transformation: The 22-year-old actress will play the Disney princess in the upcoming live-action remake

Disney classic: During an interview in 2022, Rachel admitted that she

Disney classic: During a 2022 interview, Rachel admitted she ‘hated’ the original 1937 film

Speaking to DailyMail.com, branding expert Carla Speight said: ‘While it was clear that the original Disney Princess films hold old values, Disney fell into the trap of going to the opposite extreme to inflict strong, charged messages on viewers – believing it is empowering.

“There was a time when Disney actors were media savvy and thoughtful about the impact of their words, while sticking to key messages about the movies, but it seems that with this total rewrite of Snow White , describing her as a “boss girl” has risen to the head of their stars.

“Disney will have to be careful about how they’ve portrayed Snow White and what they do and don’t allow their actors to talk about in the future.” They just can’t repeat the same mistakes and allow their actors to voice their personal opinions so much during promotions.

“It can have a huge impact on ticket sales, especially with the amount of negative backlash so early in the promotional track.”

Carla continued, “They need to weave the key message and a strong selling point into a memoir for the film’s cast and make sure they stick to it. If they don’t, it’s an impending disaster and the backlash will continue to grow.

“Maybe it’s a good idea to ask Rachel to clarify what she meant and emphasize that it was her personal opinion, not an affront to women,” he said. she advised.

“They should highlight the important message that it’s okay to be whoever you want to be.” After all, Disney told us they’re where “dreams come true” and never quite defined what those dreams should be. Neither did their actors.

Public relations expert Nick Ede agrees and told DailyMail.com that Rachel “may not be the best person to promote the film” – despite playing the title character.

Not pretty: The brunette star has been accused of being a

Not pretty: The brunette star has been accused of being a ‘fake feminist’ after her 2022 comments resurfaced

Dynamic duo: Rachel stars alongside Gal Gadot who will take on the role of the Evil Queen

Dynamic duo: Rachel stars alongside Gal Gadot who will take on the role of the Evil Queen

‘Rachel is a big star playing one of the world’s most famous fairy tale characters immortalized by Disney, but instead of taking the lead as Halle Bailey from The Little Mermaid and embracing her role, Rachel actively chose to spoil the narrative and express the new direction she took Snow White in,’ Nick said.

“It is by no means a bad decision and Snow White, and other stories, if written today, would have very different nuances and narratives, but the fact that she is actively negative about source material and mocks the old Disney movie and fairy tale makes it too eager to show off the new version and shows little to no respect for the previous version and other iterations.

“I’m sure Disney executives must be having crisis talks and thinking that their new Snow White might not be the best person to promote the movie and make sure it’s a box success- office,” Nick predicted.

‘The film is due out in 2024 and with the negative narrative surrounding it now, they will struggle to create the magical, positive hype that they were ultimately looking to get Rachel on the red carpets.

“Negative press can trick people into seeing what it’s all about, but unlike the recent Barbie movie, which features brilliant feminist and uplifting messages that we only discovered by watching, it feels like the cat was taken out of the bag and we already have an opinion on the film thanks to Rachel’s story.’

speaking alongside his co-star Gal Gadot at Expo D23 in September last year, Rachel promised fans that her version of Snow White “won’t be saved by the prince” and said “she won’t dream of true love”.

“She dreams of becoming the leader she knows she can be and the leader her late father told her she could be if she was fearless, righteous, brave and true,” she told Variety.

Then: In the Disney original movie, Snow White befriended seven dwarfs, including Grumpy and Dopey.

Then: In the Disney original movie, Snow White befriended seven dwarfs, including Grumpy and Dopey.

In a separate red carpet interview at the same event, she said, “The original cartoon came out in 1937, and obviously.” The focus is on her romance with a guy who is literally stalking her. Weird! Weird! So we didn’t do it this time.

“We take a different approach to what I’m sure a lot of people will assume is a love story just because we cast a guy in the movie,” Rachel continued, referencing Andrew Burnap.

‘All of Andrew’s scenes might get cut, who knows? It’s Hollywood, baby! she joked, before admitting in a separate interview that she was “terrified” when she went for a Snow White ride at Disney World.

“I was scared of the original version. I think I watched it once and never picked it up again. I’m so serious,” she said.

“I watched it once and then went for a ride in Disney World, which was called Snow White’s Scary Adventures. It doesn’t sound like something a little kid would like. I was terrified of it, I I never saw Snow White again.

After TikTok and Twitter exploded with a negative response, Rachel seemingly responded to the backlash and tweeted on Friday, August 11, “Hope the world gets kinder.”

A few hours later, she added: “I love you very much. Forever and ever. Remember to be nice. Treat each other with patience and empathy.

“Remember that you are loved unconditionally, no matter your mistakes, no matter your misunderstandings. You deserve it. You deserve love. You deserve to live without fear.

When a fan replied and asked, “Are you also extremely exhausted all the time?” Rachel responded and said, “I’m so exhausted. I think it’s over for me.

DailyMail.com has contacted representatives for Rachel and Disney for comment.

Source link: https://www.dailymail.co.uk/tvshowbiz/article-12408951/Rachel-Zegler-backlash-Disney-Snow-White-remake.html

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